What comes to your mind when you hear the term, Content Creator?
Let me guess, YouTube Star, the Kardashians, and TikTok, right🤦♂️
We were in Dallas a few weeks ago for Podcast Movement, and we spent some time interviewing attendees and asked them this simple question:
What is a Creator?
The responses we got were across the spectrum but fell into these two primary categories:
Creators that create for a passion, hobby or cause.
Creators that create for a business purpose.
I am partial to the latter, and my friend Julia McCoy from Content Hacker recently introduced me to Joe Pulizzi, the Founder of The Tilt.
Joe has done a much better job than me trying to explain this as follows:
A Content Entrepreneur:
- Delivers consistent information to a group of people, with plans to build a loyal audience and then monetize that audience over time.
- Creates content to build a long-term, successful business (not as a hobby).
- Begins primarily on one channel (as a podcaster, a blogger, a YouTuber) and then diversifies into many channels.
- Generates revenue from their audience in multiple ways.
I love Joe's explanation and highly recommend his content and that you subscribe to his The Tilt newsletter.👌
Nothing but the best of the best for you!
To your success-
Become A "Successful Entrepreneur" By Doing The Opposite Of Marketing.
The Internet has changed us.
Our expectations have heightened.
We don't tolerate ads and monotonous messages like we did back in 2001 (or even 2011).
Too much is free. Too much is readily available.
Attention spans are shortening by the day. If we're not getting what we're looking for right now, we'll gladly move along and try to find it somewhere else.
This is great article on why your should NOT be "marketing" to be successful in 2022.
3 Strategies to Fight Burn Out!🧐
It's easy to get caught up in all the business of life and daily business.
As a creative entrepreneur, I am sure you have felt the need to post on social media, write that blog, get the podcasts out, launch that new course, coaching program blah, blah blah! It's never-ending if YOU let it!
Here are a couple of ideas that may help you:
- Get busier (not what you think)
- Constantly revisit your "why?"
- Develop a strong BS filter
165 Million New Creators Since 2020, Adobe Study Finds️
Adobe recently published the latest data and insights on the Creator Economy via the Adobe Future of Creativity Study, and it was revealed that 165 million new creators have joined the sector since 2020.
Adobe’s study also showed that the Creator Economy is reshaping every aspect of culture and society, including the future of work and social causes, as well as the likes of mental health.
Here are a few key takeaways:
- More than 165 million creators joined the Creator Economy since 2020, with significant growth across all markets.
- In the U.S. alone, the Creator Economy grew by 34 million new creators (40%). Brazil (+73 million new creators), South Korea (+11 million) and Spain (+10 million) also emerged as hot spots for creativity.
- One in four people (23%) are creators contributing photography, videography, creative writing and more to online spaces including social media platforms and blogs.
- Millennials represent 42% of the Creator Economy. By comparison, Gen Z represents 14%.
- 48% of creators are universally motivated by the same goal: freedom of expression. Less than one-third of creators (26%) are motivated by money.
- Influencers make up only 14% of the global creator economy.
Events for Creative Entrepreneurs:
- Content Marketing World September 13 - 16 - Cleveland, OH
- Paid To Speak Conference September 15-17, 2022 - Atlanta, GA
- Funnel Hacking September 21-24 - Orlando, FL
- Traffic and Conversion Summit September 27-29 - San Diego
- Adobe Learning Summit October 4-6, 2022 - Las Vegas
- MarketingProfs B2B Forum October 12-14, 2022 - Boston, MA
- The Igniting Souls Conference October 21-23 - Dublin, Ohio
- SCORRE™ Speaker Academy October 23 - 25 - Franklin, TN
- Forbes CMO Summit November 2-4, 2022 - Miami, FL
- The Thing LIVE November 4 -6 2022 - Orlando, FL
- Ascendant Network November 8-10, 2022 - Silicon Valley
- WriterFest November 18-19, 2022 - Nashville, TN
- PodFest Expo January 26-29, 2023 - Orlando, FL
- Growth Now Immersion - February 2-5, 2023 - Orlando, FL
- SXSW Conference & Festivals March 10-19, 2023 - Austin, TX
- Social Media Marketing World March 13-15, 2023 - San Diego, CA
- EOS Conference™ April 20-21, 2023 - Indianapolis, IN
- CEX Creator Economy May 2-4, 2023 - Phoenix, AZ
- EntreLeadership May 30 - June 2, 2023 - Nashville, TN
- Convert Kit Craft & Commerce June 8-10, 2023 - Boise, ID
- MozCon August 7-9, 2023 - Seattle, WA
- Podcast Movement August 21-24, 2023 - Denver, CO
- Inbound (Hub Spot) September 5-8, 2023 - Bostom, MA
- ContentTECH Summit: 2023 Dates and Locations TBD
If I forgot any good ones, please email them to me at: firstname.lastname@example.org
New Episode Alert!
Former Story Brand COO Tim Schurrer Explains How A Spotlight Mindset Prevents You From Success!
The anthem of success in the modern world can best be described by Lana del Rey’s baroque dreampop song Money, Power, and Glory – a “stoplight mindset” that society tirelessly echoes.
But this type of success is unsustainable. At worst, it can devolve into a dark triad of personality traits, and at best lead to an empty and restless existence plagued by want.
If you find yourself trapped in a never-ending pursuit for fame and riches, then it’s time to step out of the stoplight mindset.
In today’s episode of BizableTV, Former Story Brand COO Tim Schurrer shares with you the secrets necessary for success – whether in business or in life.
Through engaging anecdotes, Tim outlines how you can reconcile the tension between contentment and striving by reevaluating your definition of success.
Winning at work can greatly jeopardize your personal life and wellbeing, which is why it is important to be content with the less quantifiable aspects of life and focus on what really matters.
Though it may not come as a new revelation, few heed the message that adopting an altruistic mindset is integral to a double-win: success at both work and at life.
While helping others win often feels counterintuitive, you may experience even greater success in doing so.
However, you shouldn’t assist others solely to get ahead. At its basis, true success comes with serving others and helping them win, without minding who gets recognition.
Here are the key takeaways from today’s episode:
- Introducing Tim Schurrer, who discusses the secret society of success – and how to become a part of it.
- Why success shouldn’t be singularly defined by fame, material trappings or quantitative metrics.
- Success is the assist.
- What is the spotlight mindset, and how does it prevent you from finding fulfillment?
- How learning to identify and navigate the spotlight mindset can help you win at work and succeed at life.