Business Strategies For Creative Entrepreneurs
Welcome to The BizableTV Letter… good to see you!
You know, running or starting your own business may not be the easiest thing to do, given the amount of financial obligation and stress most of us have. But it’s something that many of us are called to do in order to have the freedom and do the work we truly love.
Whether it's part of the great resignation, the great renovation or the creator revolution, the idea of work, job and career has changed. We live in the greatest time with the most opportunities to start, run and scale your own business. The era of the factory mindset is over!
No longer are we relegated to a cubical for 30 years with a single client (employer) and retire. Now we get to decide when we work, where we work, and who we work with, all while building our own 6 or 7 figure one-person business.
If you are a freedom-seeking creative entrepreneur building your own 6 or 7 figure business, then you are in the right place!
And that’s what The BizableTV Letter is all about.
The best part of the journey is just beginning, so join today and I promise to send you my best stuff!
To your success-
Meet Paul Klein
It was 2009 at the peak of the recession. As layoffs and the economy were tanking with my family to support and hefty mortgage to go along with it, I chose to leave a safe and secure successful 18-year career.
I was at the top of my position with no commute in my hometown with full benefits, retirement, and a 6-figure salary and left to start my own consulting business.
Most people thought I was foolish and didn't understand what the hell I was doing!
Although I was experiencing a very successful career, I felt unfulfilled and miserable and couldn't take it anymore.
Following the principles of my mentors, such as Dan Miller and others, I decided I had to create my way, figure it out, and quit relying on others.
I didn't make excuses to blame my employer, the system, or others. I looked inward and said: "I am going to figure this out and make it work!"
I had no track record of my own as a company or business. I had always worked for someone else, and yes, I had many contacts in my industry, but I didn't have my own business and was unestablished.
I had so many thoughts:
- Would anyone take me seriously?
- Would my peers and family laugh at me?
- Where do I start?
- Are business licenses and insurance required?
- Do I create a corporation or sole proprietorship?
- Do I need to hire an expensive attorney?
- What about marketing?
- Where to start advertising?
- How do I get my first clients?
- I have a family to feed, man!
Fast forward several years, and I have started three successful businesses generating well over 6 figure incomes with no debt, which allows me the freedom to work when I want, where I want, and with who I want!
I have worked with numerous national and international brands, including Target, Slack, UC Berkley, Cracker Barrel, Holiday Inn, KFC, Taco Bell, Yum Brands, JC Penney, Bebe, Dollar General, Sherwin Williams, Les Schwab, and more.
It hasn't all been unicorns and rainbows! As with any endeavor, it's a lot of hard work, dedication and I have had my share of failures along the way.
One of my most memorable failures was with Apple. Yes, That Apple! The one that created the MAC I am working on right now. I had the opportunity to work on their new headquarters............ the spaceship building you may have heard of in Palo Alto, CA.
My consulting firm was invited to interview with a team of consultants as part of a selection process where Apple would hire us to consult and review their plans and the construction of their new headquarters.
I was ecstatic with the prospect of working with Apple and probably would have done the job for free just to have that Apple logo on my web page, but as you can see, it's not there.
We did the interview, and I remember the day pretty clearly as it is not every day that you get to go into Apple headquarters. Once we arrived, our team of 15 or so had to check into security, and then we went through this large vacant office building on the old Apple campus. It had tons of models, samples, and a complete replication scale model of the new Apple complex.
It was pretty impressive, and you could sense the amount of time and money they had spent to get every detail worked out.
They were even constructing 20 - 30 full-size office spaces with complete furniture layouts for each staff member to select before construction.
Expense was not an issue!
Once we were in with the team from Apple (no, Steve Jobs was not there), each firm had to present its expertise and specialty. My firm had the opportunity to go first and thought we did well and were on point, but as the meeting progressed, I could quickly see that we were collectively headed in the wrong direction.
At one point, the Apple folks asked, "At what point will you review our blueprints?" and without hesitation, one of the other firms blurted out, "We don't accept any blueprints or plans unless they are at least at 80% completion."
This is commonplace in the construction industry and means nearly 100% complete. My heart sunk as I thought, "Did he just tell Apple that we would not review their plans until they are at 80% completion"?
Apple doesn't care about industry standards!
What they want to hear is that you will be at their desk when they draw a line on a piece of paper, that you are there ready to APPROVE IT! What they lack is time!......... Money is no object!
They were looking for a "partner," not "industry standard!
So, needless to say, we did not get the contract, and the moral of the story is, choose your partners wisely and always know your client's needs, and be ready to serve them and help solve their problems.
Creative Entrepreneurship through Consulting is what I do and what I enjoy. I love working from my home, on the road, or the beach in Hawaii with my family.
There is nothing more enjoyable than a location-independent consulting business that generates the income to support you and your family and beyond.
I want to share my experience in consulting, starting, and running successful businesses. The satisfaction, freedom, and opportunities out there are so great as we are at the dawn of this digital revolution and knowledge economy.
So many people suffer from traditional self-limiting beliefs and don't know how or where to start. I want to show them what is possible and help them with their efforts to enjoy the same time, location, and financial independence.
I am not a coach that helps people find their purpose or passion.
I leave that to others more suited for that, but you could can call me an advisor to creative entrepreneurs. My wife and I have been married for 29 years and have an excellent relationship; we have three wonderful adult children that we are both very proud of.
Creative Entrepreneurship is my business and the business is good! - Paul Klein