While the revelation that 80% of entrepreneurs give up within the first 18 months can seem an overblown statistic, it is no surprise that many businesses are struggling – stuck in a feast and famine cycle of uncertain cash flows and a lack of control.
It can be an exhausting process trying to acquire new clients once the money from old projects dries up. Many freelancers can attest to the frustration of constantly having to scour for new leads to generate revenue, only to result in fruitless expenditures and wasted hours. Even a stable business can find itself trapped in a feast and famine zone where they are unable to properly position their products in an increasingly competitive market.
To navigate through a very crowded pathway of vying interests, it is important to differentiate yourself. A basic understanding of buyer psychology and careful research will help you establish a simple customer profile, but to really go beyond, you need to know their intent.
In today’s episode of Your Business Marketing Breakthrough, Joseph explains how you can break free from this vicious cycle through “an offer that converts” – a compelling offer that converts prospective shoppers into buyers – and can be the difference between a highly profitable business and one that suffers.
By focusing on crafting a valuable offer tailored to his core audience, Joseph was able to grow his business to six figures within just 90 days.
Here are the top takeaways from today’s episode:
- How to direct cold and warm leads to your website
- The importance of a landing page to build a lead magnet
- How a business breakthrough blueprint can help build your business
- How to differentiate yourself in a crowded market
- How to drive free traffic to your site using social media platforms
- Go beyond the boost with your profile account and business page
- Advice for paid traffic considerations
- How to focus on one product to optimize
Whether you own a brick-and-mortar business or are an author selling online, understanding the basics of funnel marketing will help you go beyond lethargic growth and avoid the symptomatic flaws associated with ineffective marketing.
Joseph’s methodological approach to marketing is based upon a tested business breakthrough blueprint, which has been replicated again and again with success across widely different industries.
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To your success-